
UAB Hospital
art direction, campaign, photography, print, wraps
I worked with University of Alabama at Birmingham Hospital to conceptualize a campaign highlighting their nationally recognized interdisciplinary team. The approach I chose was to make the hospital staff feel like a partnership of heroes advocating for their patients. From the kitchen staff to the surgeons, each playing a powerful and necessary role.

Environmental Print
There were over 40 elevator wraps designed and installed. The scale of the photography was a very important component to convey the strength, confidence and teamwork. This was both for internal and external messaging.

Campaign Posters

Digital media
Samples of the social efforts we designed and managed by UAB marketing to support the campaign message.





photography
Photography: Caleb Chancey